up north

Did I promise to stay away from press releases? Not for too long. It’s fun to see the blog evolve and collect the first signs of the blog’s new age – press releases. This one came straight from Denmark, and as you know my heart is feeble for all things Scandinavian, I let this one take up a whole post.

The Danish swimwear brand North may provide you with the beach basics of the unsettling simplicity, but that’s a nod to the Scandinavian approach to most of design – pure and simple timeless minimalistic style and carefully worked details with a contemporary edge. The entire range is a mix-and-match set of shapes when it comes to the separates, but also includes one-piece, towels, bags and men’s swimwear.
I randomly clicked around the press package and picked out the one-piece. There’s no structure or geometry, but it’s the kind of swimwear you go back to when everything else fails. Personally, I am not too keen on colours and frills, so the North’s basics are right down my alley.
On a side-note: who else to model for North’s lookbook but the beautiful Ingrid of Anywho. Take a look.